Digital Marketing Strategist
Admission Requirements Program StructureCourse Objectives Job Outlook FAQ's Instructor
Become a Digital Marketing Strategist
Digital marketing strategists help companies, institutions, and organizations use online tools and platforms to reach and engage their audiences in order to achieve their marketing objectives. This 100% online course will teach you the conceptual foundations and practical skills digital marketing strategists use to attract interest, gain prospects, and convert leads into sales. Key topics include the use of media campaigns, email marketing, content marketing, and building sales funnels.
Admission Requirements
There are no prerequisites to take this course.
Program Structure
This course is 100% online. Start anytime.
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Course Objectives
- Learn the foundations of digital marketing, including email, and PPC
- Understand and practice content marketing best-practices, including copy writing, SEO, and editorial calendars
- Learn the framework and practices for campaign management, including budgets, planning, and implementation
- Learn to create positive digital marketing feedback loops using sales, quality reviews, and customer relationship management
Job Outlook for Digital Marketing Strategists
ZipRecruiter data shows, that as of November 13, 2023, the average annual pay for a digital marketing strategist in Alberta, Canada, is $57,576.
According to Indeed.com, the Canadian Job Bank has predicted that around 73,700 job openings for digital marketing specialists will be available between 2022 and 2031. Additionally, there are approximately 67,200 individuals actively seeking employment in this field.
Digital Marketing Strategist FAQs
| What do Digital Marketing Strategists do? |
| Digital marketing strategists are responsible for creating, implementing, managing, and improving an online marketing strategy. They use digital tools to research audience characteristics and interests, craft messages, communicate to their intended audience, engage interest, and ultimately sell a product, service, concept, or message. They may also oversee teams of in-house or freelance creative, analytical, or marketing professionals. |
| What job titles are associated with Digital Marketing Strategist jobs? |
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Although titles can vary across organizations and industries, digital marketing strategists' job titles may include the following:
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| Is Digital Marketing Strategist a good career for remote work? |
| Yes, because digital marketing is internet-based and mobile by nature, digital marketing strategist is considered an excellent career option for remote, freelance, or work from home opportunities. The Digital Marketing Institute reports that there are more digital marketing jobs available than digital marketers to fill them. The shortage is forcing companies to turn to outsource solutions, which opens excellent freelance and entrepreneurial options. |
| What training is required to become a Digital Marketing Strategist? |
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Generally, digital marketing strategists need expertise in these broad areas:
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Instructor
Liselle Turner
Liselle Turner is a content writer and project manager. In addition to her background in advertising, she has worked in the learning and development industry. Turner holds a Bachelor of Business, a Diploma of Hospitality and Management, and a Certificate IV in Assessment and Workplace Training.