Digital marketing strategists are responsible for creating, implementing, managing, and improving an online marketing strategy. They use digital tools to research audience characteristics and interests, craft messages, communicate to their intended audience, engage interest, and ultimately sell a product, service, concept, or message. They may also oversee teams of in-house or freelance creative, analytical, or marketing professionals.
Digital marketing strategists help companies, institutions, and organizations use online tools and platforms to reach and engage their audiences in order to achieve their marketing objectives. This 100% online course will teach you the conceptual foundations and practical skills digital marketing strategists use to attract interest, gain prospects, and convert leads into sales. Key topics include the use of media campaigns, email marketing, content marketing, and building sales funnels.
What You'll Learn in Digital Marketing
Digital Marketing Strategy
Plan integrated marketing campaigns across digital platforms and channels.
Content & SEO
Create engaging content and use SEO strategies to improve online visibility.
Digital Advertising
Build and manage social media, email, PPC, and other digital advertising campaigns.
Audience & Performance Analysis
Understand consumer behaviour, evaluate campaign results, and use insights to improve marketing strategies.
Career Opportunities
Graduates of the Digital Marketing Strategist program can apply their skills across marketing, communications, advertising, and digital media roles. Career opportunities may include:
Digital Marketing Strategist/ Specialist SEO/ SEM Specialist Paid Search Specialist Web Marketing Specialist Social Media Specialist Content Marketing Specialist
Digital marketing skills can be applied across businesses, agencies, non-profit organizations, government, and other organizations looking to grow and engage their audiences online.
Program Structure
This course is 100% online. Start anytime.
- Introduction to Marketing
- The Marketing Mix
- Market Research
- Market Trends
- International Marketing
- Sustainable Marketing
- Brand Management
- Analyzing Consumer Behavior
- Project Work
- Financial Planning
- Integrated Marketing Planning
- Put It into Action
- Direct Marketing Planning
- Putting Direct Marketing into Action
- Websites for Marketing
- Develop Original Concepts
- Writing Copy
- Develop Advertising Campaign
- Multiplatform Digital Advertising
- SEO Strategy
- Social Media Engagement
- Google Adwords
- Email Marketing
Keyano College reserves the right to modify the syllabus, curriculum, or schedule of any course/program, or to cancel a course/program entirely, at any time and for any reason. Such changes may be necessary due to unforeseen circumstances, regulatory requirements, or to ensure the highest quality of education.
Students will be notified of any significant changes as soon as possible. Keyano College is not responsible for any inconvenience or disruption caused by these changes. It is the responsibility of the students to stay informed about any updates or modifications to their courses.
Frequently Asked Questions
What do Digital Marketing Strategists do?
What job titles are associated with Digital Marketing Strategist jobs?
Although titles can vary across organizations and industries, digital marketing strategists' job titles may include the following:
- Digital marketing manager
- Digital strategist
- Director of digital marketing
- Director of web marketing
- Director of SEO operations
- Internet marketing specialist
- Internet marketing specialist
- Paid search manager
- Pay-per-click manager
- SEM manager
- SEM specialist
- SEO manager
- SEO specialist
- Web marketing manager
- Web marketing specialist
What training is required to become a Digital Marketing Strategist?
Generally, digital marketing strategists need expertise in these broad areas:
- Analysis, in order to assure a data-driven approach to their work
- Communication (and persuasion), which manifests as an ability to create themes and messages
- Technology, to keep up with an ever-expanding array of tools, methods and platforms available to them
- Management, to create, organize, launch and oversee marketing campaigns
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