Digital Marketing Strategist
Digital marketing strategists help companies, institutions, and organizations use online tools and platforms to reach and engage their audiences in order to achieve their marketing objectives. This 100% online course will teach you the conceptual foundations and practical skills digital marketing strategists use to attract interest, gain prospects, and convert leads into sales. Key topics include the use of media campaigns, email marketing, content marketing, and building sales funnels.
What You’ll Learn
Build a strong foundation in digital marketing strategy through hands-on training in campaign planning, content creation, and audience engagement. Graduates of this program will be equipped to:
- Understand and apply key digital marketing tools, from email campaigns to PPC advertising
- Create engaging content using SEO, copywriting, and editorial planning best practices
- Plan and run marketing campaigns efficiently, including budgeting and tracking results
- Use feedback and customer insights to improve campaigns and drive business growth
Program Structure
This course is 100% online. Start anytime.
- Introduction to Marketing
- The Marketing Mix
- Market Research
- Market Trends
- International Marketing
- Sustainable Marketing
- Brand Management
- Analyzing Consumer Behavior
- Project Work
- Financial Planning
- Integrated Marketing Planning
- Put It into Action
- Direct Marketing Planning
- Putting Direct Marketing into Action
- Websites for Marketing
- Develop Original Concepts
- Writing Copy
- Develop Advertising Campaign
- Multiplatform Digital Advertising
- SEO Strategy
- Social Media Engagement
- Google Adwords
- Email Marketing
Keyano College reserves the right to modify the syllabus, curriculum, or schedule of any course/program, or to cancel a course/program entirely, at any time and for any reason. Such changes may be necessary due to unforeseen circumstances, regulatory requirements, or to ensure the highest quality of education.
Students will be notified of any significant changes as soon as possible. Keyano College is not responsible for any inconvenience or disruption caused by these changes. It is the responsibility of the students to stay informed about any updates or modifications to their courses.
Registration
You can register via Self-Service login, or by visiting or calling the Office of the Registrar at 780-791-4801.